National International Roofing Corp. is transforming ordinary roofs into eco-friendly cool roofs that reduce overall energy consumption and pollution.

Cool roofs are especially important in urban areas where as much as 40% of the city’s impervious area is composed of roofs. Such large impervious areas lead to more air pollution and make the need for cooling more vital. Cool roofs are an effective way to reduce overall energy consumption. 

 Cool roofs keep building temperatures low by using materials that reflect the sun’s radiant heat back into the atmosphere instead of into the building. Cool roof performance is based on two radiative properties, Solar Reflectance and Infrared Emittance. The ratios of the two properties determine how “cool” a cool roof can be.

However, these properties vary depending on their geographic location. Usually, a new cool roof has a 0.65 or higher reflectance value, meaning 65% of the total radiant heat energy reflects back into the atmosphere. A specialized roof coating material can be professionally applied by NIR to create the most reflective cool roof surface.

NIR Certified Roof Care Specialists can examine existing roofs to recommend which cool roof coating product and application procedure will be the most effective.

 Tax incentives and rebates are available for those who choose to take advantage of green roofing. These incentives can be found at http://www.dsireusa.org.

NIR is committed to practicing green roof construction and maintenance and can help create your commercial and personal cool roofs.

More information on NIR and cool roofing can be found at www.nir.com.